Because “everyone” is doing it...

Well, ok, if that isn’t good enough for you, here’s one more reason. Or two.

Blogs let you to REACH and RELATE.

Reach...

Who?

Your audience. Customers, subscribers, prospects, readers.

Anyone whom you could earlier reach by email. Have you looked at your email delivery stats lately? Notice how fewer messages are getting through to your list. Blame it on the deluge of spam email. Or the use of increasingly aggressive filters, by ISPs and end users.

Fact is, email is getting less effective as a communication tool simply because it often fails to reach the intended recepient.

Enter the blog - where a message is on the Web for anyone to see. There’s still the issue of getting the word out when you update the blog - but I’ll come to that later.

The next good reason... Relate.

How?

By revealing your true personality, by letting your individuality shine through. It’s easier to establish rapport with audiences through a blog post that’s an unpolished form of your thought processes - than through a corporate bulletin or edited newsletter.

Reach and Relate - through your Blog.